# Arav Jain and 9000M

**Arav Jain co-founded 9000M in May 2026 in Indore, Madhya Pradesh: a premium Indian outdoor
and climbing-inspired streetwear brand.** Everest stops at 8,849 metres. The name is the
argument. Brand site: https://9000m.in — founder site: https://arav.site

## Who founded 9000M?

9000M was founded in May 2026 in Indore by Arav Jain and his co-founder, both competitive
teenage climbers. It is a premium direct-to-consumer apparel brand built around Indian
climbing and mountain culture.

## Key numbers

| Metric | Value |
|---|---|
| Founded | May 2026, Indore, Madhya Pradesh |
| Revenue, first three months | INR 200,000 |
| Orders, first three months | 121 |
| Customer acquisition cost | INR 151 |
| Mobile Lighthouse score | Raised from 30 to 61 |

## What Arav Jain runs at 9000M

- Storefront: the full Shopify build — product listings, copy, imagery and alt text, smart
  collections, navigation and category structure.
- Merchandising: collection curation, launch sequencing, promotional campaigns, and the
  Altitude Log storytelling that ties each piece to a named peak or climbing zone.
- Operations: inventory, pricing and availability; coordination across design, production
  and marketing on every drop.
- Analytics: traffic, conversion rate and acquisition cost in Google Analytics and Meta Ads
  Manager.
- Performance: page speed, mobile rendering and checkout flow.

## Context

The brand comes out of the climbing, not the other way round. Arav Jain is ranked 5th
nationally in Lead climbing with seven IPSC golds: https://arav.site/climbing/